Not really sure what all the fuss is about. It’s nice but nothing to write home about, a decent mid range Bourbon whiskey – I picked this up for $42.99 at Dan Murphy’s. Couldn’t help but notice it’s distributed by Coca Cola amatil, that’s probably why it tastes generic and mass produced – because it’s generic, and mass produced. I wouldn’t turn it away if it was a gift but for the same or less money (as this is normally more expensive) you’re better of sticking to Jack Daniels.